Let me just say here that after 5 years of publishing Second City Style I have come to loathe October (even though my son was born in October and my favorite holiday Halloween is this month). Why? Well Breast Cancer Awareness is very important to me (as it should be for EVERY woman) and all the 'pink washing' really irritates me. What is pink washing? Well technically it means "the activities of companies and groups that position themselves as leaders in the struggle to eradicate breast cancer while engaging in practices that may be contributing to rising rates of the disease." It has also come to mean using 'cancer' to market one's products while donating a mere pittance to charity. You would not believe the number of pitches from PR companies we receive starting in August for products that donate so little, it angers me.
Frankly, I think you should just donate some money directly to your cancer research charity of choice this month (and/or every month). However, if you have the need to own something pink and feel good about yourself we have carefully selected items that donate at least 20% of the price of the item or give a significant donation regardless of sales. Please don't support those that donate a $1 from a $300 purchase or 5%. It's insulting and shameful. I know times are tough, but using cancer to sell one's wares is disgraceful.
2. Rebecca Taylor Love It Blouse, $265
3. BCBG Susan G. Komen Dream Sunglasses, $120
6. FingerPaints Nail Enamel I'm a Survivor, $4.99
7. FingerPaints Nail Enamel I Pink I Can, $4.99
10. Breast Cancer: The Path of Wellness and Healing DVD, $34.99
11. Goldfaden Instant Face Lift, $75
12. Butterfly Project – Necklace no. 2, $235
13. LaLicious Sugar Kiss Soufflé Scrub, $34
14. Purple Lab NYC Sealed With A Cure Nancy, $18.50
15. Limited Edition Susan G. Komen Ribbon Spi Belt, $19.95
– Lauren Dimet Waters
Image Layout: Aisha Shawn KreachSee the Top Ten Summer 2016 Trends for Women Over 40
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