Here's a quirky little tidbit: Macy's has partnered with marketing company LBi to create a state-of-the-art experience that bridges the customer's in-store experience with the constant connectedness of today's techno-run world.
Located at Macy's flagship store in Herald Square, what's being called the Macy's Magic Fitting Room features a large-scale mirror with multi-touch technology. The mirror can interact with the customer via a multi-touch tablet and lets her browse, shop and "try-on" the latest must-have items virtually. Customers can search across the entire store's collection of clothing and then send share the whole experience on their Facebook page, cell phone or email before shopping the the items in the actual store.
"We couldn't be happier with the Magic Fitting Room," said Joe Feczko, SVP innovation for Macy's marketing. "Reaching out to and engaging with the digital savvy, young consumer is something all retailers are striving to do. The Magic Fitting Room marries together our goals as a marketer and consumer's expectations perfectly."
Yet, as psyched as well all are to try this newfangled fitting room, no news yet on whether Macy's is taking it to other stores. The most we found out is the Magic Fitting Room will remain at the flagship store in New York until November. So I guess for the time being, it's up to our New York readers to relay the experience back to us! Let us know!
Article Source: RetailingToday.com
Photo Source: ny.racked.com
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Tags: Alia Rajput, browse, consumer, digital, expectations, flagship, Herald Square, Joe Feczko, LBi, Macy's, Magic Fitting Room, mirror, multi-touch, New York, shopping, store, tablet, virtually, Young