We told you about the branding disaster new logo that the Gap Inc. unveiled last week to a number of mumbles and grumbles. Well, it was that bad that the brand decided to scrap the whole plan all together.
The Gap will return to its old logo that has been emblazoned and embroidered on sweatshirts and cotton t-shirts for the last 20 years. "We've learned just how much energy there is around our brand," Gap spokeswoman Louise Callagy said.
Like the old saying goes, "If it ain't broke, don't fix it." Maybe next time, the Gap will keep its non-necessary "fixing" to themselves …
Source: NY Post
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