Beauty Beat. If You’ve Got It…FLAUNT it!

October 14, 2010 • Beauty, Events


ICING Stores, known for accessories and jewelry, is launching a new beauty product line named Flaunt for women who are a bit flirty, fun and like to show off a bit. I personally adore this line because of it's vintage appeal and affordable price points.
ICING designed a line that would capture the retro spirit of the 1940’s and 1950’s, but have a definitive vixen attitude that the modern girl can definitely relate to. The line consists of signature pinup girl characters that create a personality for every look. Branding consists of light-hearted names like “C’est Chic”, “Girl Next Door”, “Smoke Screen”, and “Belle de Jour”.

The kits come with how-to cards to create various looks!

The Flaunt Beauty collection includes a range of three modern alluring fragrances and makeup with vintage inspired colors, that are perfect for fall. The three signature scents are featured in custom designed eau de toilette bottles, solid fragrance tins (love this!), purse sprays, scented body lotions and body butters.  The color collection comes in a variety of eye palettes, bronzer sets, lip-glosses and lip balms in convenient signature tins. The cosmetics also include branded make-up tutorial kits as well as gift sets perfect the holiday season.

Flaunt Beauty is set to launch October 14th at all of Icing’s 424 locations across North America and retails between $4 and $30.

If you are in Chicago come to the Flaunt Beauty Launch Party tonight! We will be there.

Halsted Street ICING Flagship store
2040 N. Halsted St.
Suite# 2040
Chicago, IL 60614 US

The evening will host a slew of events ranging from drawings for product giveaways, to on stage demos and tutorials performed by professional makeup artists and hair stylists who are sponsoring their time and services with the ICING brand.
Goody bags filled with Flaunt merchandise will be handed out to the first 100 customers who visit the store between 7PM and 10PM. Sponsored beverages from Honest Tea, deserts from Chicago’s very own Kristoffer’s Café, Nepali Apps from The Himalayan Restaurant and Bar, energy gummy bears from Movit Gummies, Makeup by Vanessa Valliant of Le Papillion Industries and gift certs from Sprinkles Bakery. Customers will have the opportunity to pose in front of the step and repeat sponsored by Chicago graphics house, Designs by Valente while having their photo shot by the team from Chang2studios.

Learn more about this line at:

– Lauren Dimet Waters

FTC Disclosure: Product Samples Received for Review.


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