Kate Walsh is going form the operating room to the beauty lab. Best known for playing Dr. Addison Montgomery on “Grey’s Anatomy” and “Private Practice,” Walsh is used to being the center of attention.
According to WWD, the 43-year-old actress has spent the last year cooking up her own beauty concept, financing her own company and devising a viral marketing plan that includes self-written, directed and produced Web commercials that star her, of course.
Walsh came up with the idea for a fragrance called Boyfriend about five years ago when she was in New York after a breakup. “I thought, ‘I really miss his scent,’ so I went to a fragrance counter and bought a men’s fragrance and went, ‘Wait a minute, you don’t need a boyfriend to have a Boyfriend! Ding ding ding!’ All these ideas just wouldn’t leave me alone. So earlier this year, Walsh founded Boyfriend LLC. “It was actually an ex-boyfriend who advised me, ‘You should make it like you would a pilot. Produce it, finance it and go shop it.’ And I did just that.”
The resulting fragrance and product line will launch on HSN Nov. 11 in the 8 p.m. EST “Beauty Report” time slot, followed by three more half-hour segments on Nov. 12. Walsh will be hawking a five-piece kit comprising a 15 ml. eau de parfum spray, a 5 ml. pulse-point oil, a 30 ml. dry body oil, a 50 ml. body cream and a 24 gram votive candle in a black train case for $79.99. The two-year deal includes another fragrance launching in 12 months.
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