Gen Art, whose recent bankruptcy and dissolution affected many up-and-coming designers and artists, will once again see the light of day. Its nonprofit parent organization, The Gen Art Foundation, will play host to a resurrection benefit. The benefit, scheduled for Thursday November 4, is hoping to raise enough money to pay back the young talents that lost their backing due to the bankruptcy. In addition to raising funds for the artists, the foundation hopes to bring awareness of the importance of nurturing and supporting emerging designers and artists to their fullest potential. Among those set to receive proceeds upwards of $10,000 are Tanner Hall directors Francesca Gregorini and Tatiana von Furstenberg, "The Girl with the Dragon Tattoo" actress Rooney Mara, and fashion designer Rumaldo Medina.
In light of the hardships Gen Art has faced this year, co found and CEO Ian Gerard, is hoping in the near future to resurrect the company. Working strategically to partner with corporations such as Advanstar Communications and Ovation TV, Gerard hopes to catapult the Gen Art brand back into the scene later this year.
– Carmen Turner
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