You know, if I ever saw Katy Perry walking around with her real hair color, sweats, gym shoes, nothing lit up and/or on fire, I might fall over dead. But Lord knows, that won't be happening anytime soon. Katy Perry wants the world to know that she's America's newest sex kitten,… figuratively and literally!
For Perry's first fragrance ad for Purr, she prances around with a big oversized ball of pink yarn with her skin tight latex pink and purple catsuit. The scent ad from Gigantic Parfums will be featured in national print ads, regional billboard campaigns, new media and event-based programs.
Even the Purr bottle will be reminiscent of a cat, with jeweled eyes, metallic accents and lavender shading, all incased in a cat-shaped bottle. You can expect to see the scent when it is released in Nordstrom early November.
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