Next to Cynthia Rowley's grograin ribbon pants and her earthy linen blazers was a display of equal importance – the FEED Project wall. The creator of all these naturally stylish bags and sustainable products are none other then Lauren Bush, an elite model/activist who started this project as a way to help raise funds for United Nations World Food Program's (WFP). With her strong relationship with the fashion industry, she's been able to do big collaborations with brands like Gap and now Cynthia Rowley.
I was personally drawn the FEED 100 bag ($30) which I picked up at the event on Thursday Otober 13, 2010. I couldn't wait to throw it in my purse and whip it out at the grocery store or to use it as an impromptu handbag sometimes. The pouch also has a really nifty design that lets me collapse the tote to the size of a small day planner so that I can zip it up and not let it get tangled up with the miscellaneous objects in my purse.
I was extremely giddy about the buy but in also knowing that the proceeds from my bag would benefit a child in some way. Whether it be send them to school for a year or provide them with one free nutritious meal for same amount of money I would spend on dinner that night.
After finally walking out of Cynthia's Rowley store, I was fueled by all these feel-good emotions and extremely proud of being part of such a worthy cause. I loved knowing that when I was sitting down for a meal that night; a child half way around the globe would be doing the same.
Photos: Second City Style
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