It's official: Gap has gone global with their new global spring collection, unveiled yesterday in London by Patrick Robinson, Gap Inc.’s executive vice president for global design. Robinson seems to have done his homework in creating crisp, versatile looks that could transcend any time zone. WWD reported, "He offered up basics with flair, including sleeveless denim tops with wide ruffles around the armhole, floaty blouses with ribbons, pleating and other flirty details, boxy knitted shift dresses with chiffon details, and short slouchy jackets paired with his new, wide-legged, high-waisted trousers."
“Sexiness and sophistication — Europeans get it and they demand it,” Robinson said. “My biggest hurdle has been to change the mind-set of the Gap customer in the U.S. who grew up with the brand and automatically thinks of basics. What I want to offer are interesting essentials — fashion, excitement, newness. But the challenge is: how quickly do you walk the traditional customer toward this, how do you push their minds in that direction?”
In a presentation in central London, the collection also displayed cotton knits, including hooded sweatshirts and sleeveless T-shirts, and draped sweaters with twisted collar details. Robinson also noted other changes to the lineup: “With blouses, for example, maybe we’ll have a choice of 30 — but only in one or two colors, so everyone can feel like they are making an individual choice.”
Gap Inc. is starting to take over markets outside the U.S. and Canada by storm, planning to open a 16,500-square-foot flagship in central Milan next month, and a 12,500-square-foot flagship in Rome in the first half of next year. Over the next four years, it plans to expand its store portfolio to 600 units — a mix of wholly owned and franchises worldwide. And all this growth couldn't have come at a better time considering their recent logo snafu!
Article and Photo Source: WWD
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