What's going on with Style.com?
The fashion website just moved to Fairchild Group after being dropped from Conde Nast. Some are even thinking that this move could be signaling the end but insiders are saying that Style.com should have nothing to worry about. "Condé Nast insiders have wondered in recent months if Style.com would follow the same fate as Men.style.com, which was folded last year into gq.com," according to WWD. "Like Style.com, Men.style.com served as the Web home for men’s magazines GQ and Details. But as each of those brands got their own sites, it has followed a trend where Condé Nast has given more and more power to individual brands to control their own digital destinies."
Fashionista.com brought up a good point of Style.com starting up a subscription charge. Since the shift to Fairchild will align itself more closely with W and WWD.com, which both have a subscription fee, it would make sense that. "While it’s still sold as a consumer property, the industry uses its fashion show database as a library. What’s more, several of Style’s staffers–including executive editor Nicole Phelps and writer Meenal Mistry–hail from WWD… It’s doubtful that a pay wall will come into play, but if it did, we do believe users would pay $25 to $50 per year to access the database."
On the upcoming reality show front, it seems as if they've decided on the name for the series: North of Madison. And rumor has it that the producers have been sending out emails asking twenty-something women "who express their love and hate for current trends via any legitimate outlet" to send in applications for the show. Could it be that female reporter/love interest they are still looking for to play opposite Style.com party reporter Darrell Hartman? And most importantly this begs the question… where is SCS's email?!?
Source: WWD; Fashionista; Refinery 29
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Tags: Brands, Conde Nast, Darrell Hartman, database, destinies, digital, Fairchild, gq.com, Group, industry, insiders, magazine, Meenal Mistry, Nicole Phelps, North of Madison, power, sites, Style.com, subscription, Taneisha Jodan, trend