Chicago’s Own Diego Rocha Opens New Doors (and Parties with SCS!)

October 27, 2010 • Events, Fashion

Diego Rocha

One of Chicago's all-time favorite designers, handbag guru Diego Rocha, has made us all much happier with the news of his brand new store in the Gold Coast. Known for his meticulous attention to detail and decadent skins, Rocha's custom handbags are now available at his new store located at 1050 N. State Street.


This new location will allows Diego to satisfy the expectations of not only a confident sophisticated Chicago woman, but a discriminating international woman as well. As his clientele likes to say, Diego Rocha is the bag of choice for those who can afford to choose.


Among the myriad of high-end handbag designers today, the beauty of a Diego Rocha handbag is that the woman builds it herself so it tells her story as an individual.The Diego Rocha woman commands attention. She has an insatiable thirst for exquisite design,quality and craftsmanship, and she wants to carry a one-of-a-kind piece of art. 

Rocha helps each client do just that by helping her select the best design and size for her lifestyle, and the best color for her wardrobe and skin-tone. Rochas states, "Whether she chooses python, ostrich, lizard, stingray or lambskin, each piece is about form and function, with ultra luxurious suede in complimentary colors for the interior. We customize every aspect of the bag, including the handles/straps, pockets and hardware."

Handbags in the Diego Rocha collection

And if his wares weren't fabulous enough, just working with Diego himself is a real treat to his clients. Second City Style's Managing Editor Carol says, "Diego has an adorable personality, I can talk and laugh with him all day. And and he truly 
is a gifted artisan with excellent taste! Yes, you do have the opportunity to make a custom bag with your choice of leathers but I find that I always wind up going with his suggestions, because he really knows what looks and works best!"

Rocha hard at work

In addition to handbags, with retail prices from $420 – $2600, Diego Rocha's women's  collection also features small accessories such as wrist cuffs and belts, with retail prices from $45 – $150. Rocha also carries watches for men, bags, wallets and business card holders are in the works to be launched soon.

Diego Rocha cuffs

For more information, visit To schedule an interview, please call Diego Rocha at 312.255.1844 or email him at Plan a visit to the new Diego Rocha Gold Coast store at 1050 N. State St.

And for a special Second City Style treat: Diego Rocha himself will be at our 5th Anniversary Bash tomorrow night at the Sofitel (20 East Chestnut Street). He will have these gorgeous cuffs (45$ each), as well as a selection of handbags, available for purchase. So take the opportunity to meet this amazing designer while you party the night away with SCS! See you there!

-Alia Rajput

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