I love Lucky magazine. When it first came out in 2000, (in all of its slim-volumed glory), Lucky was a tiny tome dedicated exclusively to shopping. How could I resist? I loved that many of the models were staff members and that they always included affordable options mixed in with more high end pieces. Today, the mag has grown considerably over the years but it's remained one of my favorites, mainly due to its friendly, unpretentious dynamic and excellent selection. And though I'll always be fine with keeping Lucky the way it is, it seems the mag is due for a makeover.
Its true 'The Little Shopping Mag That Could' has suffered its fair share of advertising losses since the economy took a dive. When other women's covers have been able to land back on their feet following the recession's worst, Lucky has still struggled to capitalize on the one thing they know best—shopping. Last month, the news broke that Lucky's longtime editor-in-chief, Kim France, was leaving the publication and was being replaced by Brandon Holley whose been heading up Shine for Yahoo. Now that Holley has settled into her new role, she has plans to makes some change.
Holley has reportedly hired Andy Spade, (of Kate Spade and Jack Spade fame), to help give the shopping bible a boost. Spade has never actually worked on a print magazine, but was a key player in J.Crew's image retooling, and has also worked recently with AOL. Luckily for us longtime fans of the mag, Holley doesn't plan to completely make over the magazine but rather to liven it up. "I almost worked with Andy on Jane [magazine] and I’m a fan of his work," she said. Holley also added she will not redesign the Lucky logo, but will add new photographers and fun new fonts to the cover page, which, admittedly could use some work. As for Spade, he seems ready to roll up his sleeves. “I want to take this thing into the future,” he said. “Just update it and make it look really fresh and cool.” Hopefully the mag's content will stay true to its original idea, which turned ten years old this year. Look for the first trace of changes starting in March 2011.
Article Source: NY Mag, WWD
Photo Source: gossipteen.com
-Alia RajputSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: Alia Rajput, Andy Spade, AOL, boost, Brandon Holley, Cool, editor in chief, font, Fresh, friendly, future, image, industry, J. Crew, Jack Spade, Kate Spade, Kim France, logo, Lucky, magazine, makeover, shine, shopping, unpretentious, Yahoo