The Woman Over 40 September Issues Decline

November 8, 2010 • Fashion


So much for September 2010 being the year of the woman over 40! 

Between Jennifer Aniston, Halle Berry and Jennifer Lopez, all of the national magazines were praised for putting such famous actresses on their covers. Turns out much of it was to no avail. Many of this year's September issues fell in circulations in comparison to last year.

Harper's Bazaar: up 22 percent to 255,000 copies.
Jennifer Aniston posed as Barbara Streisand for Harper's September issue. Apparently, people can't get enough of Barbara.

Glamour: up 1 percent to 624,000 copies.
Jennifer Lopez in her usual come hither poses. Meh, I guess the masses still like that sort of thing. 

Vogue: down 5.5 percent to 540,000 copies.
Halle Berry was the first black woman to get the September issue spot since 1989. That didn't help.

InStyle: down 6 percent to 800,000 copies.
Even though Hilary Swank's cover had the biggest dip in their category, they still sold the most copies. There's making good out of a bad situation.

Elle: down 10 percent to 390,000 copies.
I think like everyone else, I can say that we are all officially tired of Julia Roberts.

W: down 14 percent to 30,000 copies.
With eight up and coming stars including Kat Dennings, Emma Roberts, and Zoë Kravitz, this was the issue that Stefano Tonchi said he was happy to be able to put up and hoped to be able to keep doing unexpected covers that weren't like every other magazine. Well, back to the drawing board.

-Taneisha Jordan 

Source: Audit Bureau of Circulations
Photo: NY Mag 


See the Top Ten Summer 2016 Trends for Women Over 40

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