Gucci Wants You in Sexy Eyewear

November 18, 2010 • Accessories, Social Media


Gucci is stepping up to the technology world.  

Gucci has made a new FaceBook application called Eye Want You created none other by Gucci creative director Frida Giannini. The new interactive application features eyewear from the Gucci Eyeweb collection and allows users to create and customize video messages to send to other FaceBook friends.

Users of the app can select from six different Gucci models to act as their own messenger, wearing one of six eyewear styles. Between mixing and matching, there are a total of 36 video clips available to share with friends. 

Right now, the application is only available for the iPhone and iPad. The brand plans to grow up to 60 video-clip options by 2011. 

-Taneisha Jordan

Source: WWD


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