Juicy Couture Lanches Mobile Site in Time for Holiday

November 30, 2010 • Fashion, Shopping

Mobile Juicy!

For all you divas that love to be up on everything Juicy, we have good news!! Juicy Couture launched an enhanced web site (www.juicycouture.com) late last week, built to make mobile access and retail an easy experience.

Juicy Couture and Bird by Juicy Couture fans will find the newest merchandise – fashion, accessories, jewelry, and lifestyle items at their fingertips, be it on an iPhone®, Android device, Blackberry®, or other mobile devices with Internet browsers! With 85% of women using the mobile Web daily and 93% saying they like to be updated with new technology*, this was the next best step for Juicy to take!

“The Juicy Couture customer is digitally savvy and loves to shop,” said Devon Pike, SVP of Juicy Couture Digital,“so we’re thrilled to bring an enhanced experience to our customer whenever and wherever she chooses Juicy. We are confident that customers will appreciate the ease and performance of our mobile commerce site this holiday shopping season.”

Shop the new and improved Juicy Couture site now (and their extended holiday weekend sale!) at juicycouture.com.

*miBuys, 2010, Mobile Shopping company survey

-Alia Rajput

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