Designer Dish. Stella Has an App For That!

December 17, 2010 • Fashion

Stella McCartney
Stella McCartney

Today is a big day for Stella McCartney, as it marks her official jump on the app bandwagon. The British designer launches her iPad application today, that customers can download for free from the Apple’s iTunes store. The nifty app allows customers an exclusive behind the scenes view of the designer’s world including a news section that shows backstage pictures from McCartney’s summer 2011 show in Paris, and a “Stella’s Diary” section that follows "A Day in the Life" (to borrow a quote from her father, Paul) of McCartney as she prepares her spring 2011 presentation in New York.

Little extras that the app boasts includes an animated Polaroid collage by artist Jeremy Kost and a video directed by Alastair McLellan called “In the Park,” which features model Dree Hemingway wearing looks from McCartney’s winter 2010 collection. Unfortunately, it will not initially offer e-commerce, but reps for the label said there are plans to add that in the future.

To celebrate this new techno milestone, McCartney designed a Falabella iPad case, in black fake leather with a chain trim, which will retail for $395. The next version of the app will launch in the spring so stay tuned for more mobile Stella stuff!

-Alia Rajput

Article Source: WWD

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