According to a new Accenture survey, 26% of luxury shoppers prefer the web. Well duh! Count me as one of them! I'm always on the hunt online for discounted luxury items, especially if there is free shipping involved. A poll of 1,003 adult consumers conducted between Nov. 29 and Dec. 1 found that 41% of respondents shopping for luxury goods rated discounts as the main reason to search the web over stores. Convenience came in second, followed by selection and reliability.
Physical stores however, still beat out the web as the most popular place to buy luxury goods, the survey says. When it comes to influencing purchases, 9% of luxury shoppers said an online ad is most likely to persuade them to buy. That compares with 70% who are most influenced by discounts and sales, 12% by print advertisements, 6% by television ads and 3% news articles.
Many high-end retailers have offered shipping discounts and deals to shoppers over the holidays to entice them to buy online. Neiman Marcus recently offered free returns, free gift wrap and free three-day shipping to all online customers. Saks Direct offered free shipping on all orders to all customers.
Source: Internet RetailerSee the Top Ten Summer 2016 Trends for Women Over 40