Beauty Buzz. Susan G. Komen Foundation…The Fragrance

January 3, 2011 • Beauty

What does the cure smell like? Wouldn't that be nice? The Susan G. Komen for the Cure Foundation, which has raised and invested $1.5 billion in fighting breast cancer since 1982, is launching it's first product…a women's fragrance. The scent called, Promise Me, is the title of the book written by Nancy Brinker, founder of the organization and sister to the late Susan Komen. The title alludes to Brinker’s promise to her dying sister to launch a mission to end the pain and suffering of breast cancer.  called.

“My sister was always passionate about fragrance,” Brinker told WWD. “She had a great fashion sense.”

The organization estimates the fragrance will raise a minimum of $1 million a year. The fragrance development was spearheaded by Brian Robinson, the founder of Zihr. 13.5 percent of net sales will be donated to the Komen foundation. Robinson said the project is aiming for a target of roughly $30 million in sales, meaning that the fragrance could generate $3 million to $4 million in contributions.

The fragrance will launch in April and it will remain on the market through October (Breast Cancer Awareness Month). Promise Me will consist of two versions — an eau de parfum and an eau de toilette, that will be distributed through department stores and drugstores and on TV. The 3.4 oz. eau de parfum will retail for $59. The eau de toilette will come in two sizes, a 1.0 oz. for $19.99 and a 3.4 oz. for $29.99.

The fragrance’s formula is a floriental (floral oriental), created by Jean-Claude Deville of Drom. Key notes include mandarin, bergamot, blood orange, fresh aldehyde, black current, pink peony, wild orchid, rosewood, white patchouli and musk.

Source & Photo: WWD

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