Kate Spade has just announced the first ever familiar face for their 2011 spring ad campaigns, and its none other than the spunky, ginger-haired actress Bryce Dallas Howard. In their 18 years of business, the Kate Spade brand has never featured a celebrity in their ads, but clearly, times are a-changing. Deborah LLoyd, president and chief creative officer of Kate Spade, said, “We’ve been looking for someone to have a partnership with, as opposed to a flirtation. We loved her, and that she grew up with the brand.…She’s not just a pretty face. She’s a multitalented woman, which represented the brand very well.”
Howard herself, star of movies like The Village and Lady in the Water and daughter of director Ron Howard, seemed over the moon with the news that she had been picked. “The Kate Spade offer came up and I kind of lost my mind. There’s something about that brand that, from a young age, I really, really, really connected with. It was always the thing I wanted for Christmas…since I was 15 or 16,” said Howard. “It represents a lifestyle that I always really loved.…It’s my first experience [in an ad campaign]. But I wouldn’t have been good otherwise.…It just would have been obvious if I weren’t into the brand.”
The campaign features a bright, candy-colored Howard decked out head to toe in Kate Spade in a number of different poses—either balancing on stairs with a megaphone or rolling around of roller skates. “It was so much fun, it was all the things that I like to do: bike riding, a lot of dancing, hopping around, being playful and fun, and nothing felt at all staged,” Howard insisted. The ads are designed to mainly showcase the company’s latest handbag silhouette, the Scout satchel, in various colors and sizes.
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