Who Needs Models? Mellon for Jimmy Choo

January 3, 2011 • Beauty


Chief Creative Officer Tamara Mellon stars in the new advertisement for Jimmy Choo's first scent called (what else?) "Jimmy Choo". We always knew that girl was a looker!

"You have to — fragrance is something that's very… personal," said Mellon, to a room full of beauty editors at the New York launch event. "We wanted to create something that was an object of desire, that you would be proud to have on show."

Mellon was also intimately involved in the fragrance's advertising, in both concept and subject. Shot by Inez van Lamsweerde and Vinoodh Matadin, the ads are very simple in nature and you barely realize it's Mellon until you look closely. "We wanted something that reflected what was in the bottle, something empowering but also sensual and soft," said Mellon. Ads will begin running in February issues of fashion, beauty and lifestyle magazines.

Jimmy Choo (the fragrance) hits January 15 exclusively at Saks Fifth Avenue for $95.

-Taneisha Jordan

Source: Stylelist.com

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