IMG Sold Daily Front Row Back to Brandusa Niro

January 7, 2011 • Fashion


IMG is selling the Daily Front Row. The deal will include the website The Daily Front Row and The Daily Chic Report, a glossy biweekly supplement that runs in Tribune Co. free commuter newspaper amNY.

The eight year old Fashion Week daily print publication and daily online website is being sold to its editor-in-chief and founder, Brandusa Niro. Niro did not say if she has backing in the deal but she will now have a controlling state. “It was an extraordinarily friendly and mutual deal,” says Niro. “As a publishing unit within IMG, we were a non-core business anyway.” She added that The Daily will continue to have “all the benefits of our continued cooperation” — above all, the magazine’s privileged relationship with Mercedes-Benz Fashion Week, which IMG produces.

As for Fashion Week, which is produced by IMG, the sale will not affect Daily Front Row's privileged access, Niro says. An IMG spokeswoman says, "The Daily and its custom publishing business model we felt was better grown by Brandusa on her own, where she is better able to pursue her business strategy."

-Taneisha Jordan

Source: Forbes

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