The Power of Snooki…The Brand

January 7, 2011 • Fashion

Snooki hawking her slippers (fugly if you ask me)

Now that the pint-sized orange guidette of reality TV is back for another season, expect to be bombarded by all things Snooki. According to the NY Post "Jersey Shore" personality Nicole "Snooki" Polizzi has hired a New York firm to manage the rollout of a slew of licensed products that will bear her name and tacky Jersey fashion sense.

Get ready to be bombarded with fuzzy slippers, blingy jewelry, giant sunglasses and possibly a line of pickles, says Stephen Goodman of SRG Ventures.

Then, over the next year, the firm also sees the potential to expand into numerous other categories, including denim, sportswear, lingerie, handbags, personal care, beauty products, fragrances, swimwear, bedding and home goods. The next Snooki Stewart…how scary is that?

Some (like those of us with a modicum of taste) are warning the Snookster to take it slow. If it binges on deals too quickly, Snooki Inc. could end up blacking out, warns Michael Stone of The Beanstalk Group, a New York licensing and branding consultant. Then again, when has Snooki not done anything over-the-top?

"If I were her, I wouldn't be gunning to be the next Martha Stewart just yet," Stone said, noting that the fame of reality TV stars can be fleeting. "I'd pick a product category or two."

Snooki has cut a licensing deal with Happy Feet — the 15-year-old company that has long manufactured the big, fuzzy slippers she wears on the show. New Snooki-designed styles that feature animal prints and neon colors have already surpassed the six-figure mark in retail sales.

It's a Snooki world and we are just fortunate enough to be living in it. Terrifying right? Would you ever buy anything Snooki?

Source: NY Post


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One Response to The Power of Snooki…The Brand

  1. Cindy says:

    Styling is still the best. I just want to say that it is very nice .. Very fitted to those who don’t have normal size of feet. Thank you for sharing.

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