Jeweler Georg Jensen Stays Close to Home with New Global Campaign

January 21, 2011 • Yahoo

Freja Beha Erichsen for Georg Jensen

Georg Jensen's new global brand campaign is about to debut and the fine jeweler has picked one of the hottest faces of the moment to be the, well, face of the new campaign. Shot in New York by Sebastian Faena under the creative direction of New York’s Lipman Agency, the latest ads feature the Danish model Freja Beha Erichsen, a Karl Lagerfeld muse, wearing jewelery from the Georg Jensen Grape, Fusion and Regitze Gold collections.

Freja Beha Erichsen for Georg Jensen

Having already appeared on numerous International Vogue covers and opened most of the International catwalks, jewelry label noted Freja was an easy pick as she is rapidly become the new supermodel of our time. “Georg Jensen is a Danish brand, I’m a Danish model and there are not too many of us. Therefore doing the campaign for Georg Jensen was something really special to me. Georg Jensen is such a unique brand and being part of this iconic design company is an honour – and great fun”, says Freja Beha Erichsen.

 “The fact that Freja is Danish and at the same time one of the hottest models within the international fashion industry makes her the ideal campaign model for Georg Jensen – in Scandinavia and globally. With Freja we underline both our Scandinavian DNA and our global strategy," said Ulrik Garde Due, CEO of Georg Jensen. Look for the provocative ads, featuring Erichsen draped on a table and dripping in Georg Jensen's collections, when they drop February 1.

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-Alia Rajput


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