New Celebrity Designer Signs On For Line at Kmart

January 27, 2011 • Celebrity Style


Modern Family bombshell, Sophia Vergara, has joined the celebrity masses and has signed on to create a signature fashion line exclusively for mass retailer, Kmart. They are working to create a contemporary line in an effort to appeal to the younger woman and expand into the apparel market. Today, Kmart and LF USA will unveil the launch of the lifestyle collection by Vergara.

The collection includes dresses, boots, knit tops, handbags, jewelry, outerwear, and leggings, all priced from $9.99 to $59.99. “It’s comfortable and chic, affordable, and versatile to wear from day to the night. It’s fantastic because you can mix and match.” Vergara says of the line.

In addition to reaching out to young women, both Kmart as well as Vergara hope to expand their Latino clientele.  Her long term contract with the discount retailer will be just another venture for Vergara, who has several projects in the works including movies The Smurfs, Happy Feet 2 in 3D and New Year’s Eve.  The collection will be sold in about 800 Kmart stores starting in late August and early September, and occupy between 500 and 750 square feet per door. Other key contemporary labels at Kmart include Route 66 and Attention.

— Carmen Turner

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One Response to New Celebrity Designer Signs On For Line at Kmart

  1. tommike says:

    Lady looks cute in the black.

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