Although there may still be snow on the ground, its time to start thinking beach thanks to Rachel Roy.
The New York-based designer has partnered with pro surfer Karina Petroni to roll out a capsule collection of Baja-print footwear for summer ’11. The line, part of Roy's diffusion line, Rachel Rachel Roy, is comprised of a sneaker, a wedge and a flat espadrille detailed in bright, woven fabric.
“Growing up in Monterey, Calif., I was exposed to surf culture every single day, so partnering with Karina, the highest-ranked American East Coast female pro surfer, felt like a good fit,” Rachel Roy told WWD, adding that the collection blends her urban design sensibility and Petroni’s Panamanian heritage. “We settled on the Baja print [because] it reminds me of the surfers I was around growing up, and for her, it was authentic to the local artisans where she grew up.”
Priced at $50 for the slide, $99 for the high-top sneaker and $139 for the wedge, the collection is expected to sell at select Macy’s locations nationwide just in time for summer.
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