H&M Getting Green: The Conscious Collection

February 3, 2011 • Fashion


H&M cares about the environment and will show you with the launch of its new Hm-conscious01 collection dedicated to organic fabrics and recycled fibers. The newest line is part of the brand's serious and long-term commitment to only using sustainable cotton by the year 2020.

The Conscious Collection line will include 69 styles for men, women and children, including embroidered blouses, cotton eyelet dresses and tailored separates in a palette of white and beige hues. Accessories include jewelry made from recycled plastic.

It will launch worldwide on April 14 with an advertising campaign shot by Sölve Sundsbo starring Natasha Poly, Abbey Lee Kershaw, Ben Hill and Clément Chabernaud.

-Taneisha Jordan

Source; Photos: WWD

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