When you hear the name Betsey Johnson, you know you're getting something young and fun. This new venture should be no different.
Last night, Johnson unveiled her new watch line and licensing partnership with Haskell Jewels and new Betsey Johnson brand owner Steve Madden. The line will have 120 styles, myriad color palettes and several different technology formats.
Johnson is more than excited for the new release, “It was interesting to see the success of the jewelry, they really nailed me. They really got me down. And it was like, ‘Okay, how are we gonna do watches? Just like jewelry but with a tick-tock on it?’… But they took it to another level. The team here’s so amazing, they just design for the fun of it.”
No word on where you can find these timepieces yet.