Accessories Report. Tumi Launches Eyewear Line for Spring

February 7, 2011 • Accessories

Styles from the upcoming Tumi eyewear line

Sure you've pulled a Tumi, zipped up a Tumi or unrolled a Tumi. But have you ever worn a Tumi on your face? Well, you will now with the luggage company's official launch of eyewear for spring. “We’re moving the company forward as more of a lifestyle brand,” said Alan Krantzler, senior vice president of brand management and merchandising. “Sunglasses were a natural fit and progression.” The company has already debuted a line of belts, outerwear and even electronics to its growing arsenal of items.

But this won't be just any eyewear line. Tumi has partnered with German manufacturer Carl Zeiss — which creates lenses for microscopes, cameras and planetariums — for a custom Tumi ZR3 CR-39 polarized lens that’s coated to repel dirt, dust, oil and water. “This goes back to the Tumi DNA,” Krantzler said, “which is about functionality and technical innovation.”

The debut collection will retail from $215 to $265 and was reportedly inspired by bridges, having been named Traverso, which is a take on the Italian term attraversare, “to cross.” Other nods to Tumi's signature sense of travel is in the names of the 13 styles, each named for a different bridge around the world like the Akinada and the Brooklyn.

What details were not taken from global landmarks were borrowed from Tumi’s luggage itself, such as accents shaped like zipper pulls and as rubber overmolds on the temples. Everything seems to have a practical, yet still surprisingly stylish dynamic, from the frames to the cases. Made from the same ballistic nylon used on most of the company’s luggage, the cases even fold completely flat for easy mobility, which is to say, something Tumi knows a thing or two about.  “We thought that was a great idea for travelers,” Krantzler says. “People are looking to make their lives simpler and minimize what they carry.”

Look for the Tumi eyewear collection wherever Tumi luggage is carried come spring.

-Alia Rajput

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