The Body Shop has just announced it will be teaming up with Sephora and creating an exclusive skin and body line for the beauty retailer which will roll out to 170 of the retailer’s 230 U.S. stores the first week of March.
Sephora apparently tapped its fellow retailer to create a natural and eco-minded skin care brand (their area of expertise) while offering in return an expanded distribution outside of The Body Shop's own 300 U.S. stores. “I find so much opportunity to learn from a good working partner,” said Phil Kowalczyk, president of the Americas, The Body Shop. “The conclusion is this is a win-win both for Sephora and The Body Shop customer.”
The items that will be offered in Sephora were selected based on opportunities within Sephora’s own skin care assortment and on best-selling items within The Body Shop stores. Items include a number of kits that “incorporate full beauty regimes at a value,” said Kowalczyk, explaining for example that the Vitamin C Facial Radiance Kit will sell for $42 at Sephora but, when the items are sold separately, the combined price would set a customer back $60. Other items include The Body Shop’s various Body Butters in an assortment of sizes, DeoDry Dry-Effect Deodorants, Peppermint Cooling Foot Set, and a Hemp Hand Protector Duo Set.
Packaging on kits will detail The Body Shop’s story on ethical values, including using natural and sustainable ingredients, using 100-percent recycled packaging and raising awareness on causes such as combatting sex trafficking. The Body Shop already offers their Mini Body Butters at Sephora. Look for The Body Shop's kits to hit Sephora shelves starting next week.
Photo and Article Source: WWD
Tags: Alia Rajput, awareness, beauty, best-selling, body, Body Butters, Deodorants, DeoDry Dry-Effect, distribution, eco-minded, Hemp Han Protector, ingredients, kits, natural, Peppermint Cooling Foot, recycled, Sephora, skin, The Body Shop, Vitamin C Facial Radiance