Gen Art Returns and Plans a BIG Comeback!

February 23, 2011 • Yahoo

Chicago is a land of survivors. Each year we hunker down and grin and bear it through the long winter (and occasional sweltering summers). So whenever something unfortunate comes our way we endure it and hope for the best. And sometimes, that resiliency pays off. Such is the case for the great news we Chicagoans got late yesterday/early today about the reinstatement of our beloved Gen Art.

For sixteen years, Gen Art was the premiere platform of emerging talent in film, fashion, art and music through their various programs and events. In the fashion world, they provided up and coming designers with a chance to display their work to diverse audiences, paving the way for such famous names as Vena Cava, Geren Ford, Phillip Lim and Zac Posen. Last year, after struggling under the weight of the economic recession, Gen Art announced they would be closing their doors. Supporters from New York, Chicago, California, Miami and other cities that Gen Art had touched showed a immediate outpouring of support and hoped for the best.


Today, the best has been confirmed as Co-Presidents Jeffrey Abramson & Elizabeth Shaffer wrote a formal letter to all Gen Art supporters with the news that the company was acquired by Sandow Media, whose flagship brands include beauty publication NewBeauty and Worth and Luxe Interiors + Design. Abramson told indieWIRE of the acquisition,“There were several entities that were circling. Sandow Media was introduced to Gen Art through 944 magazine which caters to a similar demographic. [Company founder] Adam Sandow saw an opportunity to engage with a highly sought after audience that they’re passionate about and it can support through Gen Art.” Sandow Media has reportedly asked the former leadership, Abramson and Shaffer, to carry on business as-usual and pretty much pick up where they left off.

And the newly minted Co-Presidents are wasting no time in getting back in the saddle. First order of business was reinstating the Gen Art Film Festival which showcases the New York premiere of one short and one feature film each night followed by an after-party. The 2011 installment will be the 16th annual Gen Art Film Festival and will take place in June instead of its previous schedule in April.

A full calendar of Gen Art’s other signature events will be announced in the coming weeks, including our favorite highlight, the “Fresh Faces in Fashion” program which has been spotlighting rising fashion designers in the U.S. since 1995. Gen Art will soon be accepting submissions for the Spring/Summer 2012 shows. For more information or to apply, simply visit Welcome back Gen Art, weve missed you!

-Alia Rajput

Article Source: indieWIRE, Gen Art

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