Christopher Kane & J Brand Announce New Joint Venture

February 24, 2011 • Fashion

J Brand Chris Kane

Right off the heels of his London show yesterday, Christopher Kane, London-based fashion designer and winner of 2011's Vogue Fashion Fund, and iconic US premium denim company, J Brand, have announced a new collaboration.
Kane will launch a J Brand capsule denim collection as part of his 2012 Resort collection. Christopher Kane and Jeff Rudes, Founder and CEO of J Brand, first met in February 2010 to discuss working together for J Brand's 5×5 project in support of young British fashion design talent. The meeting resulted in the creation of a limited edition Christopher Kane/J Brand jean.
Now Christopher Kane and J Brand will produce an entire collection using denim and other fabrications that J Brand employs.
“I am very excited about my new working relationship with J Brand. We have the potential to grow a very strong denim business and are thrilled to be working with the best in the business," says Kane.

“We have collaborated with some of the best talent in the world and are delighted to be working with Christopher to build a long term viable denim business with him" says Jeff Rudes.

The collection will be available next year worldwide.

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