Proenza Schouler Keep Being Cute

February 25, 2011 • Fashion


The designers of Proenza Schouler are so cute… both physically and by the words that come out of their mouths.

In March's issue of Interview (conducted by Chloe Sevigny), Lazaro Hernandez and Jack McCollough talk about the brand and their biggest regret.

On picking the name Proenza Schouler for their company:

Jack: The whole reason why we even picked that name in the first place was that when we started, Barneys had just bought our collection and we didn’t have a name. We thought, Hernandez McCollough? Doesn’t sound so high end, does it?
Lazaro: Proenza Schouler is better. I actually regret it.
Jack: Yeah. One of our biggest regrets is the name of our company.

On keeping their business in the family:

Jack: It could get messy. But you know, all relationships can potentially get really messy.
Lazaro: Like Jack and I could break up and then what would happen? Hmm.
Jack: Whoa! What are you insinuating? I don’t need you.
Lazaro: Those are all ifs. You gotta just…
Jack: … move forward.

Comparing themeselves/ brand to other designers:

Chloe: Do you feel a healthy competitiveness with other designers?
Lazaro: Totally.
Chloe: Because I love going to parties with you guys and you are friends with Joseph [Altuzzara] and Alex [Wang] and everyone’s all pal-sy. For me, as an actress, I could be like, “Please—She got that role? I’m so jealous.”
Lazaro: I think in the very beginning when we were trying to break through, we reacted to people who had already broken through a bit with something like, “I hate him!” But now we feel more like there’s room for everyone. Everyone does something different. All the young designers now are doing something interesting.


-Taneisha Jordan

Source and Photo: Interview

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