Retail Detail. Vena Cava Teams Up with Uniqlo

February 25, 2011 • Fashion

Sophie Buhai and Lisa Maycock of Vena Cava

Jil Sander can't have all the fun, now can she? Apparently not, since the news broke today that Vena Cava, headed up by designer Suphie Buhai and Lisa Maycock, are about to have their own collaboration with Japanese retailer Uniqlo. Buhai announced the project during a FGI panel discussion on entrepreneurship at New York's Milk Studios this week. “It’s an opportunity for us to articulate our brand in a way that’s more mass," Maycock said.

Vena Cava actually has a number of previous partnerships under their belt, including a shoe line for Via Spiga, an capsule collection for both The Gap and Bloomingdale's in-house line Aqua and, their most recent endeavor, a line of designer condoms (?) for condom line Proper Attire.

Yet despite the common collabs, the dynamic duo—who started their line fresh out of Parsons in 2003—are confident in their own signature style. “We just want to make sure whatever we do has our stamp on it,” said Buhai. For example, when it came to the Gap khaki project, she said, “Vena Cava is not a khaki brand. We had to think of defacing khaki … [it’s about] making sure things are in line with our brand.”

Uniqlo is also no stranger in working with designers, having been a partner in the wildly popular J+ line with Jil Sander, which is set to roll out a second collection this year. The retailer has also worked with the likes of Alexander Wang, Phillip Lim and Steven Alan in the past. No word yet on what the Vena Cava/Uniqlo collection will include but, we're just excited that it's happening!

-Alia Rajput

Article Source: FashionETC

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