WWD, is reporting that People’s Revolution’s Kelly Cutrone (whom we love) and her biz partner, Robyn Berkley have joined forces with Chris Burch (as in Tory Burch's ex) to launch The Electric Love Army sportswear label. Cutrone, who headlined Bravo’s “Kell on Earth” show (please bring it back Bravo, we don't need another Real Housewives of Duluth) and now is a correspondent for “Dr. Phil,” described the brand as “affordable and fun.”
The Electric Love Army, which will also have freestanding stores, plans to play up pop culture references to appeal to women 15-32, who are both brainy and sexy. “You know that scene in ‘Fast Times at Ridgemont High’ where Phoebe Cates climbs out of the swimming pool and pops her bikini ? That’s our girl,” Cutrone said. Obviously she's influenced by the 80's…and that's OK with us! We can't wait to see it.
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