What is the Future of StyleList?

March 11, 2011 • Social Media



We just saw StyleList at New York Fashion Week only three weeks ago so something happening to them this quickly is coming as a bit of a shock.

Rumors are surfacing that the entire staff of the fashion and beauty blog StyleList has been let go except for beauty editor Dana Oliver. Editorial director of women's and lifestyle programming Colleen Curtis has also been said to have been laid off. New York Magazine reports that the day-to-day communications with freelancers has been "mysteriously disrupted".  If there is only one staffer left on the payroll, there's a good chance that the StyleList website could be completely revamped, or worse, shut down.

AOL reported earlier that they would be eliminating 200 jobs in the United States and over 900 worldwide following its acquisition of the Huffington Post. CNN reported that CEO Tim Armstrong intends to move towards "having 70% off its staff be in editorial or other content divisions. That's up from a little more than half currently." "Today is the next critical step on the comeback trail for AOL,” Armstrong wrote in a email blast explaining his reasoning for the large layoff. "The press at large writes these unbelievably crazy articles about the content farming and all that other stuff. We’re trying to serve magical content experiences and use technology to help do that". In the new deal, Arianna Huffington is the new editor-in-chief of all of Huffington Post and AOL editorial content.

– Taneisha Jordan

Source: Racked, WWD, NY Mag
Photo: Second City Style

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