Retail Detail. Ann Taylor Changing its Name to Ann Inc.

March 14, 2011 • Fashion

Katie Holmes' recent advertising campaign for Ann Taylor

If you're still looking for an Ann Taylor store, you might be a bit confused to find another name in its place.

Due to growing sales at the Ann Taylor division and Internet sales at Ann Taylor and Loft, the $2 billion women's speciality retailer will be changing its name to Ann Inc. Ann Taylor president and CEO Kay Krill explained that the current name is "clunky", the new one reflects the multichannel strategy and the period in Ann Inc. will change colors periodically to show support for causes backed by the company, like pink to support breast cancer research and purple for international women’s day.

“I think we are in a very healthy situation on many, many fronts,” Krill told WWD about the current brand revenue, also singling out Ann Taylor’s “stylish, versatile, wear-to-work” merchandise, which represents 70 percent of its assortment. “We have evolved both brands to be highly differentiated and distinct, which you know has always been a challenge for us".

– Taneisha Jordan

Source; Photo: WWD

See the Top Ten Summer 2016 Trends for Women Over 40

Tags: , , ,

Leave a Reply