Chicago Events. and JustFab Shoes Stop By!

March 21, 2011 • Events, Yahoo

The cover of their new book as well as a sneak peek from the new W3 line from JustFab shoes

On the last stop of Who What's newest book and national tour, the girls, Hillary Kerr and Katherine Power, stopped by The Book Cellar in Lakeview to give tips and tricks to Chicagoan fashionistas while also fielding a few questions and showing off their new shoe line, W3 by WhoWhatWear, exclusively at

Their new book, What the Wear, Where,  over 50 occasions and contains 100 looks to try out for such (with some of course, being cross-listed), all with ways on how to customize it to your personal style. "It's about taking a trend and watering it down to something that's you," Katherine explained to the crowd.

On making an outfit for the day, while both ladies expressed that they go through a few ensembles a day, it is a science of picking out exactly what they want to wear. "I think of a piece… and build around it," Katherine said with a laugh. " I like to start with a jumping off point, and this is where style comes in by adding loads of accessories." Hillary is almost the opposite, taking her cues from songs and movies she is currently loving at the moment. "From some of the current things I'm watching, I can see it trickling down into by wardrobe," she said.

When deciding on your own outfit for the day, make sure to take into account the occasion and your fabric choices. "Always thing of fabrics, sometimes things will look different just because of the fabric," Hillary said. "Like the difference between a dress that is wool or sateen." Don't forget that a smidge of makeup will add to your look too. "And a little mascara and a little bit of lipstick goes a long way," she added.

"They're just clothes, but you gotta wear 'em everyday…And they say who you are!" Hillary finished with a smile and a triumphant fist raise. The ladies ended by showing off their new shoe collaboration with JustFabulous and signing everyone's copy of their brand new book. Can't wait to get some new tips!

IMG_0074The ladies fielding questions from the crowd

The line of fan book signings

Me in between Hillary Kerr and Katherine Power!

-Taneisha Jordan

Photos: Second City Style

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