According to WWD, Heather Thomson is expanding her Yummie Tummie shapewear label into a lifestyle brand. Thomson, who created her company in 2008 after serving as co-creative director at Sean John, JLO by Jennifer Lopez and House of Deréon, will be launching a denim line in June 2011 and a swimwear collection in July 2011. The jeanswear will be under the Yummie by Heather Thomson banner, and the swimwear will be named Yummie Splash by Heather Thomson.
This spring, she soft launched a line of ready-to-wear separates (which retail under $200) by Just Yummie Essentials by Heather Thomson.
Thomson noted that the rtw is “designed to offer everyday versatility and easy pieces to a woman’s wardrobe that can be mixed and matched. You can layer one of the rtw tops under a blazer you already have in your closet, or match one of our tops with a blazer from our new fall collection.”
“Styling will include chic one-pieces (swimwear) with shaping seam lines and beautifully draped one- and two-pieces with sheer overlays. Everything will give the illusion of a slimmer silhouette,” said Thomson, who created her Yummie Tummie shapewear label after she couldn’t find post-maternity shapers that were comfortable and fashionable.
“My collections brings a fresh point of view to the key pieces found in a modern woman’s wardrobe. These are the pieces that she’s always reaching for and enjoys the most when she is getting dressed. I help her to create the silhouette she wants while at the same time giving her a passport back into what’s already in her closet. And I mix and match the design of the collection with color, patterns and shapes that women feel confident in,” said Thomson.
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