Retail Detail. Catherine Malandrino + Lacoste Plays Nice Together

March 23, 2011 • Fashion

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It's the fabulous side of tennis, no doubt about that.

Lacoste and Catherine Malandrino have banded together to release a new 12-piece Spring line with a hint of classic polo and the effortless chic of Malandrino. The first in a collaboration that will last for the next four seasons, Lacoste + Malandrino is ready to go for fashionistas next month. The  line wholesales from $145 to $750 and the 12-piece fall one, which unveiled yesterday, will run between $165 and $750.

“My most important role with Lacoste is to open the door to the feminine world,” Malandrino said of her work with Lacoste. “Now I am relaying effortless, chic, everyday clothes that you don’t have to think about. All of the silhouettes can be eye-catching, whether it is a miniskirt or high-waisted pants.”

Lacoste + Malandrino will be sold in about 43 of Lacoste’s 70 full-priced boutiques, as well as a few others that will bow later this year. The new line will also be sold in Catherine Malandrino’s 11 stores, and later in the year at her upcoming boutiques. It will also be available online and in select “superpremium” wholesale accounts including Larrimor’s, Akira and, CEO of Lacoste Devanlay USA Inc. Steve Birkhold said.

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– Taneisha Jordan

Source; Photos: WWD

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