We rather like where this is headed. While most industry insiders are questioning the next moves of Barneys NY since Mark Lee took over and what the former French Vogue EIC Carine Roitfeld would do next…the wait is over, and it could be brilliant!
According to WWD, Barneys NY has tapped Roitfeld for a multifaceted initiative where she will serve as guest editor and stylist (as well as muse and inspiration) for fall, collaborating with photographer Mario Sorrenti and Barneys creative director Dennis Freedman.
She will not only style and edit Barneys’ Sorrenti-shot advertising campaign, catalogue and fall mailers; she will put her stylist’s touch on the store’s famous Madison Avenue windows (sorry Simon), which will be unveiled in September.
“It’s very exciting,” Roitfeld told WWD in an exclusive interview from Paris. “It’s a new kind of project for me. It’s good to have a new life, because now I can do projects that I never dreamed of before.”
And Barneys fit that bill for her. “For me, Barneys has always been the biggest name in luxury department stores, so to be able to participate in this project with them, and be visible during the next fashion week in New York, is my dream come true,” she said. “To a French girl, it’s a big, big dream.”
Apparently the idea came up during a conversation with Mark Lee after Roitfeld revealed she would be leaving French Vogue. Freedman explained that the campaign will not just be styled and edited by Roitfeld but will reflect “the woman that she is and her personal style, which we feel is the perfect reflection of our customer. She is the ideal muse as well as editor. She has a unique and extraordinary personal style. She appeals to all ages. She is independent and strong, and yet she is completely feminine. She is a woman of the world, which we like to think our customer is, as well.”
Obviously this collaboration will bring a new voice to Barneys. “Carine has established herself as one of the great fashion editors with her sophisticated vision and edgy classicism,” said mark Lee, who worked with Roitfeld during his years at Gucci Group. “Barneys is about a sense of surprise and discovery, and Carine is a reminder that fashion needs a sense of the unexpected.”
Roitfeld will pick and style the looks that go into the catalogue and mailers. Sorrenti will also create a short film, allowing the retailer’s customers a more personal view of her, from her views on fashion and style to her world at large. Sorrenti’s campaign and film will be shot in New York and Paris. It remains unclear whether Roitfeld herself will make an appearance in the advertising campaign.
Now we can't wait for fall! Brills!
Source & Photos: WWDSee the Top Ten Summer 2016 Trends for Women Over 40