Rue La La and Tory Burch Team Up to Create ‘Wear Your Support’ Boutique

March 24, 2011 • Fashion, Shopping, Yahoo

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A couple days ago we announced that designer sample sale site Billion Dollar Babes was offering an ultra-chic t-shirt to benefit relief funds for Japan. So we couldn't possibly keep the lid on when we found out Rue La La, another leading private sale shopping destination, announced that it too will host a unique boutique featuring special-edition Japan Relief T-shirts created by none other than Tory Burch. 

The Tory Burch Japan Relief T-shirts were inspired by the national flag of Japan; they feature rows of flags mixed with a heart motif. Tory Burch first posted the graphic to the Tory Blog with a message of support to those affected by the disaster. The positive response from fans and readers was immediate. It inspired the company to turn the design into a t-shirt. All net proceeds will be donated to the American Red Cross to benefit earthquake and Pacific tsunami relief efforts in Japan.


“The earthquake and tsunami in Japan triggered a need to help in all of us,” said Ben Fischman, chief executive officer, Rue La La.  “We are honored to provide an opportunity for our members and employees to make a difference.  We are truly inspired by Tory Burch’s response and believe that by bringing Tory Burch together with our members, we can generate a powerful means of support for the American Red Cross and the people of Japan.”

And no pressure here but, The Tory Burch boutique on Rue La La is being kept open for a special 5 day period, as opposed to the regular 48 hours duration, and we're already on day 3. So get to it! This is the best possible cause to support and you get a super cute shirt to boot. Shop The Tory Burch boutique on Rue La La at

-Alia Rajput

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