Designer Anna Hovet (front) with models in her designs and signs from her new "VoteHovet" campaign
Last weekend the city was abuzz with activity, but its unlikely anyone was having more fun than those of us at the Anna Hovet Fall/Winter 2011 Fashion Show in The 900 North Michigan Shops. Full of family, friends and overall friendly faces, the event actually had two agendas—showing the Anna Hovet Fall/Winter 2011 collection and launching the "VoteHovet" campaign surrounding Anna's latest endeavor, the Kenmore online reality series "So You Wanna Be A Designer".
Hovet is one of six contestants who must complete a series of fashion design-related challenges, the winner of which will receive a $20,000 cash prize and a Kenmore Elite® washer and dryer set. The reality show will stream live every Thursday for the next six weeks on Kenmore’s Facebook page. Viewers can vote for their favorite designer up to five times after each episode (between 6:45pm to 7:50pm CT through www.facebook.com/Kenmore).
Having already won the first challenge of the premiere episode, Hovet kicked her branding campaign into full gear with her grand "VoteHovet" reveal, presented in a stylistically similar way to the '08 Obama campaign. Models dressed in Anna Hovet designs held banners, waved flags and even placed stickers over their mouths bearing the "VoteHovet" logo before the show while guests received "Vote Hovet '11" buttons that sported Hovet's signature heart logo. The campaign also plans to hold viewing parties of the online series around Chicago as well as launch a new "VoteHovet" Twitter account.
Once the show got underway it was easy to see why Hovet has become such a Chicago fan favorite. She served up more of her luxe sportswear staples in the Fall/Winter collection, including shirtdresses, a creamy cowlneck coat and the edgy hoods and leggings she's become known for. The overall feel of the line was minimal chic—a neutral palette of black, cream and gray punched up with an occasional shock of red or marigold and the use of clean lines, color-blocking and strategic draping suggesting versatility in the pieces and the ability to be dressed up or down. Basically, the collection comprised of easily wearable pieces that need to be in everyone's wardrobe by next season.
Tune in tomorrow, March 31 to the Kenmore Facebook page (be sure to 'Like' them first) to watch the second streamed episode of "So You Wanna Be A Designer" at 7 p.m. CT and don't forget to vote!
For more information and to shop the collection, visit annahovet.com.
Photo Source: Francis Son PhotographySee the Top Ten Summer 2016 Trends for Women Over 40
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