Provide Liters of Water With Just One Click

April 1, 2011 • Social Media, Yahoo


SK-II's new charitable website, Clear for Life, is officially live today! Consumers can start helping SK-II provide Asian communities in need with life-saving, clear drinking water just by 'sharing the word.'

It's pretty easy to contribute to the cause: all you have to do is visit the SK-II Clear for Life website and click on the "Share the Word" tab. For every click of that tab on social media websites, SK-II will donate 1 liter of water to communities in need.

For more than 30 years, SK-II has touched the lives of millions of women around the world by helping them to “Live Clear” through the miracle of crystal clear skin.  Now with the launch of the SK-II Clear for Life project, the brand is connecting women in need across Asia to a source of clear drinking water, so that they in turn can help empower their communities. Initially inspired by Global Ambassador Cate Blanchett donation of 3 million liters of purified water to Asian communities, for its inaugural year, the SK-II Clear for Life project has pledged a donation of 30 million liters of water through a partnership with Procter & Gamble’s Children’s Safe Drinking Water (CSDW) Program.

"Clear for life is an initiative to help people whose futures are being dominated by simple, basic problems," Blanchett said. "It helps the people in Asia who experience water shortages or are forced to consume contaminated water."

– Taneisha Jordan


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