3rd Annual Fashion’s Night Out is Set with Virtual Shopping Added!

April 7, 2011 • Events, Fashion

Second City Style's Taneisha Jordan  & her FNO 2010 tee!

We are so looking forward the the third Fashion’s Night Out which has been scheduled in the U.S. on September 8. This year it will have several new exciting elements.

Can't make it to NYC for Fashion Week? That's OK, you will still be able to partake in the activities and deals. This year e-tailers can participate in the shopping event, and are planning to create virtual experiences for their customers. Additionally, FNO is also partnering with online fashion community site Polyvore.com, which will allow users to create sets of favorite items from e-tailers and those retailers with e-commerce sites. That promotion kicks off Aug. 15

Arizona Muse

As for this year’s FNO Collection (every year I have to get a t-shirt), styles will include a unisex baseball cap, a tote and tops with a colorful print. This year’s signature T-shirt, meanwhile, features a night scene graphic. The collection has suggested retail prices from $15 to $50, with 40% of sales benefiting the NYC AIDS Fund in the Community Trust. Stores can order the merchandise through fnocollection@cfda.com until April 29.

The event is expected to again take place in more than 100 American cities, and retailers can start registering today at fashionsnightout.com. The event will be held in international cities as well, but dates have not been confirmed.

Source: WWD & Conde Nast

Photo: Second City Style & Craig McDean

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One Response to 3rd Annual Fashion’s Night Out is Set with Virtual Shopping Added!

  1. Lisa says:

    I love fashion night out, but I wish they’d do a fair trade, sustainable night out! The US is so far behind the UK in fair trade high fashion..Maybe next year!

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