We are so looking forward the the third Fashion’s Night Out which has been scheduled in the U.S. on September 8. This year it will have several new exciting elements.
Can't make it to NYC for Fashion Week? That's OK, you will still be able to partake in the activities and deals. This year e-tailers can participate in the shopping event, and are planning to create virtual experiences for their customers. Additionally, FNO is also partnering with online fashion community site Polyvore.com, which will allow users to create sets of favorite items from e-tailers and those retailers with e-commerce sites. That promotion kicks off Aug. 15
As for this year’s FNO Collection (every year I have to get a t-shirt), styles will include a unisex baseball cap, a tote and tops with a colorful print. This year’s signature T-shirt, meanwhile, features a night scene graphic. The collection has suggested retail prices from $15 to $50, with 40% of sales benefiting the NYC AIDS Fund in the Community Trust. Stores can order the merchandise through email@example.com until April 29.
The event is expected to again take place in more than 100 American cities, and retailers can start registering today at fashionsnightout.com. The event will be held in international cities as well, but dates have not been confirmed.
Source: WWD & Conde Nast
Photo: Second City Style & Craig McDeanSee the Top Ten Summer 2016 Trends for Women Over 40