It's been three days since Lauren Conrad, former star of The Hills, The City and sometimes fashion designer, kicked off her newest venture-a beauty blog (it was only a matter of time, really). Named The Beauty Deartment.com, Conrad's bright and bubbly blog is a study in pastels and DIY tutorials, many of which-surprise, surprise-feature her. Conrad is apparently penning the site with her personal hairstylist and makeup artist, (above), yet there's not much mention of their identity outside of their bi-lines which are simply Kristin and Amy Nadine.
Together, the trifecta tackle everything from step-by-step hairstyling to makeup tips to nail color trends. The 'Inspiration' tab will seemingly hold a different style muse each month; Kate Hudson's boho chic was picked for the site's premiere feature since the blond bombshell's birthday is in April. And the 'This and That' tab holds a survey for guests to weigh in on whether they blow dry or air dry their locks.
So far there doesn't seem to be too much innovation to the site. You can only have a red lip recommended to you as a does of instant glamour so many times. Perhaps Conrad believes her pull as a pseudo-celebrity will bring her fans to the site in droves. If that's the case, she better start serving up something we haven't seen a million times before, i.e. how to make a messy ponytail and trying the trend of ombre nails.Yet to her credit, the site is cute. We'll just have to wait and see if it sinks or swims.
Check it out for yourself at thebeautydepartment.com.
Photo Source: thebeautydepartment.comSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: Alia Rajput, Amy Nadine, beauty, beauty blog, designer, fashion, innovation, Inspiration, Kate Hudson, Kristin, Lauren Conrad, nails, ombre, ponytail, style muse, The Beauty Daprtment.com, The City, The Hills, This and That, trend