This year a slew of up and comers will be launching their first ever resort lines for 2011. Joseph Altuzarra, Prabal Gurung and Ohne Titel’s Alexa Adams and Flora Gill will all be launching their premiere resort collections this year. The general idea is that the labels are financially stable enough to launch pre-collections, yet the collection itself will also be a savvy business move. “As a financial decision, it’s the right time for us,” Altuzarra told WWD. “Retailers allocate bigger budgets to pre-collections. This will stabilize our cash flow and keep on growing the company in an organic way instead of trying to triple our show collections or something.”
Also, Bensoni’s Benjamin Channing Clyburn and Sonia Yoon,are int he works to establish a capsule collection of cocktail dresses exclusive to Barneys New York for the resort season, though they claim it is not a resort debut. “We wanted to create a niche for what is needed in their stores,” said Yoon, “and Barneys told us our party dresses do really well.” The collection, with retail prices topping off at $500, includes both classic Bensoni styles as well as innovative new silhouettes. We're excited about this surge in pre-collection interest and are looking forward to seeing what the fresh faces of resort will come up with!
Article Source: WWD
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Tags: Alexa Adams, Alia Rajput, Barney New York, Benjamin Channing Clyburn, Bensoni, business, capsule, cash, collection, designers, dress, fashion, Flora Gill, flow, Joseph Altuzarra, lines, Ohne Titelâ€™s, organic, Prabal Gurung, pre-collections, premiere, resort, retail, Sonia Yoon