Gwyneth Paltrow Picked as the New Face of Coach

April 26, 2011 • Celebrity Style

Gwyneth Paltrow

So it seems Gwyneth Paltrow has chosen to add yet another item to her growing list of "How To Be A Renaissance Woman". In addition to her career as an accomplished actress, Paltrow has recently decided to take up penning a cookbook, launching a stint as a country singer and appearing on small-screen hits like "Glee".

Now, Coach Inc. has confirmed that Paltrow will also serve as a brand ambassador for the handbga company's international campaign to mark its 70th anniversary this fall and next spring. “I grew up in New York City and I’ve always thought of Coach as the quintessential New York brand,” Paltrow said. “I’ll never forget getting my first Coach bag.”

Coach made the announcement, correcting rumors that Paltrow would actually, be the first face of Reed Krakoff, the creative director of Coach's eponymous one year old apparel label. But Paltrow's campaign for the classic handbag company is already complete. Shot by Peter Lindbergh on a Manhattan rooftop, the print, digital and outdoor ads will only be used for select markets in Asia and Europe, including France, Spain, the U.K., Portugal and China.

The images will break in international September issues.. Krakoff himself called Paltrow, who has also modeled for Tod’s and Christian Dior, “a natural choice.…She embodies the spirit, energy and elegance of the Coach brand. ” Seems she embodies a lot of things these days. Is it just us, or are we getting a bit of a Gwynnie overload these days?

-Alia Rajput

Article Source: WWD, NY Mag

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