Madewell Opens Today In the Flatiron District!

April 26, 2011 • Runway/Realway


One of our favorite stores, Madewell, is opening it's new 6,500-square-foot, two-level flagship today in Manhattan’s Flatiron neighborhood! The store, at 115 Fifth Avenue is now the largest location in the 22-unit chain.

Madewell is the less expensive, more casual division of J. Crew Group. This new location includes a 300-square-foot shoe shop in the rear of the store; a wide selection of home goods; and a “hometown heroes” pop-up shop on the 2,000-square-foot mezzanine selling items from some of the staff’s favorite stores around town.

Madewell, debuted in 2007 with a narrower, downtown appeal and now “crosses a lot of boundaries” targeting women ranging from college students to young mothers, though there’s still some of that downtown, hipper side and a tomboyish or “boy-girl” character to many of the clothes. We love the feminine preppy, plaid shirts, slouchy trousers, desert boots and Le Minor striped French sailor T-shirts look of the line! The prices aren't bad either!

Don't have a Madewell in your area (yet)? Shop Madewell online here!

Source & photo: WWD

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