MAC Hires Bloggers for New Collection

April 29, 2011 • Beauty, Sign of the Times


Who else better than someone on the cutting edge of fashion to make a collection for one of the biggest cosmetics companies in the world?

MAC has tapped 80 bloggers to bring in new product ideas for the brand. Of the 80, the top ten were set loose in the MAC labs in Markham, Ontario, just outside of Toronto. Five were in charge of picking shades, textures, finishes and even names for eye shadows. The other five will be doing the same but for Lipglass lip glosses. The end result will be a limited edition collection that will be offered as an online exclusive to MAC's website.

This idea comes from James Gager, the creative director of MAC Cosmetics worldwide at Estee Lauder Cos. Inc. “They truly are addicts of makeup,” he says of the Internet scribes, who usually are in their 20s and often have full-time jobs, in addition to writing about beauty. “They wear it and get excited.”

If nothing else, the man knows how we feel about makeup!

– Taneisha Jordan

Source: WWD

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2 Responses to MAC Hires Bloggers for New Collection

  1. So what? Was ich beim Bloggen mitbekommen habe: Du kannst einem CEO in Palo Alto einen Kommentar oder Email auf seine Posts in seinem Blog schicken. Du bekommst eine Antwort. Etwas, dass im ‘realen’ Leben nicht stattfindet. Nicht in Deutschland. Es geht um den Inhalt. Hau mal einen CEO von einer Firma an, die du nicht kennst. Aber dem du was mitteilen willst. Geht nicht!

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