The Italian fashion house, together with its licensee, Puig SL, confirmed last week that they turned their existing joint venture for the development of fragrances and cosmetics into a full license agreement, as well as extended its duration.
Prada reportedly learned that their fragrances are becoming increasingly more and more recognized around the world so it seems they decided to give the people what they want (us included!) The new as yet to be named female fragrance will launch in the next few months and we just hope it contains the same spicy sensuality that we've come to love from the luxury house's previous scents. We'll keep you posted as more details are revealed!
Article Source: WWD
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